ElderCraft® is a protected trademark and officially licensed by IPRONA, a family-owned business situated in the north of Italy and strongly rooted in the middle of the alps.
IPRONA combines strength deriv
Our product portfolio spans from berry extracts, infusions and food colouring, through berry, citrus and tropical fruit concentrates, to individual compounds corresponding to our partners’ needs.
Over the past 40 years, IPRONA has established itself as a leader in fruit processing and pioneer in the use of the most modern technologies that treat fruit gently to take only the best from nature.
Since its establishment in 1981, our company has followed a path marked by growth, innovation and success. The secret has been to never lose sight of the values we believe in.
In doing so, we have developed and created new technologies and introduced innovative natural ingredients to the global nutraceutical market.
We stand behind our products and are a reliable partner. And by saying “we”, we do not only mean the IPRONA staff, but also our owner’s family, that has guided us for 40 years on the road to success now. Through sincere communication, a fully controlled supply chain and standardized quality we assume full responsibility
We are authentic and proud of our moral principles. We uphold the highest standards of integrity in all our actions and all our relationships because we claim to be
We guarantee continuity of the quality of our products and service. In order to satisfy our partners
We take only the best from nature in order to provide only the best for our clients. Keeping the quality of our products and our service constantly high is key to long-term partnerships and therefore a significant part of our company strategy.
We have a big passion for fruits. Treating nature’s treasures gently is
We think ahead and take the initiative for constant improvement. Acting sustainable is crucial to the continuing success of any organization. We meet this challenge and want to contribute to a healthy world