ElderCraft® is a protected trademark and officially licensed by IPRONA, a family-owned business situated in the north of Italy and strongly rooted in the middle of the alps.
IPRONA combines strength deriv
Our product portfolio spans from berry extracts, infusions and food colouring, through berry, citrus and tropical fruit concentrates, to individual compounds corresponding to our partners’ needs.
Over the past 40 years, IPRONA has established itself as a leader in fruit processing and pioneer in the use of the most modern technologies that treat fruit gently to take only the best from nature.
Since its establishment in 1981, our company has followed a path marked by growth, innovation and success. The secret has been to never lose sight of the values we believe in.
In doing so, we have developed and created new technologies and introduced innovative natural ingredients to the global nutraceutical market.
RESPONSIBILITY
We stand behind our products and are a reliable partner. And by saying “we”, we do not only mean the IPRONA staff, but also our owner’s family, that has guided us for 40 years on the road to success now. Through sincere communication, a fully controlled supply chain and standardized quality we assume full responsibility
INTEGRITY
We are authentic and proud of our moral principles. We uphold the highest standards of integrity in all our actions and all our relationships because we claim to be
CONTINUITY
We guarantee continuity of the quality of our products and service. In order to satisfy our partners
QUALITY
We take only the best from nature in order to provide only the best for our clients. Keeping the quality of our products and our service constantly high is key to long-term partnerships and therefore a significant part of our company strategy.
INNOVATION
We have a big passion for fruits. Treating nature’s treasures gently is
SUSTAINABILITY
We think ahead and take the initiative for constant improvement. Acting sustainable is crucial to the continuing success of any organization. We meet this challenge and want to contribute to a healthy world
NEWSZONE

New patent
for ElderCraft® has been published
More info!

Webinar on prebiotic effects
of ElderCraft®
Watch now

15th World Congress on
Polyphenols Applications
More info!

Elderberry Harvest
Watch the video!

Non-GMO status for
entire Craft® line
Read more!

Polysaccharides drive potent
immune-modulatory effects
New findings!

Upcoming flu
season 2022
More info!

New patent
for ElderCraft®
More info!

Trade fairs
2022
Meet us!

Difference between
Concentrates & Extracts
Learn more!

In vivo study
ElderGut
Get to know more about it!

Record growth
supplement market
Get informed!

COVID-19 turbocharges
demand for elderberry
More info!

Elderberry
flowering time
View more!

Happy Birthday!
40 Years of IPRONA
Thank you!

Vertically integrated
supply chain
Full controll for highest quality

Not all elderberries
are the same
Learn more!

ElderCraft(R) webinar
on Nutra Ingredients
The key element of your immunity-boosting product

New research collaboration
on properties of ElderCraft
We believe in ElderCraft because we believe in validated scientific data.

5 steps to a
strong immune system
It's on you!

VII (Very Important Ingredient)
ElderCraft®
Branded guarantee

Push your limits in a natural way
with red fruit extracts
Scientific review on Black Elderberry