Company Values
Iprona is a worldwide leader in technologically-advanced fruit processing and marketing.
Over the past four decades, our company has developed proprietary technologies and introduced innovative natural ingredients for the global nutraceutical market. Our product range includes berry extracts, as well as concentrates made from berries, citrus and tropical fruits, infusions, food colourants and customer-specific compounds.
We at Iprona take pride in our longstanding commitment to running an honest, ethical, science- and values-driven business. Our Italy-based company has grown, innovated and succeeded since 1981 because we never lose sight of what we value:
- Responsibility for all (employees, growers and customers)
- Integrity
- Continuity
- Reliability
- Trust
We also are proud in our team of highly motivated, well-educated and well-cared-for employees. We are a family at Iprona and we come to work every day to help drive the business forward.
We make sure our customers receive the highest quality ingredients available anywhere and also have the best possible buying experience.
Our Commitment
ElderCraft® brand stands for full traceability
Iprona is the original developer and manufacturer of ElderCraft® European Black Elderberry Extract and owns the exclusive rights to sell and market the brand worldwide.
As part of our commitment to integrity, reliability and trust as core values, Iprona guarantees that the ElderCraft® brand stands for full traceability, clinically-tested efficacy and only the highest production standards. Finished products displaying the ElderCraft® name must be approved by Iprona in order that we can guarantee the highest quality to consumers.